Global business communication powerhouse Commify today introduced its new Esendex experience, a turnkey, cloud-first Communication Platform as-a-Service (CPaaS) solution.   

Richard Hanscott, CEO of Commify: “As customers and as employees we have clear expectations when it comes to communicating with businesses – we want a simple, seamless and personalised two-way interaction that delights and engages – whether we’re booking flights, rescheduling a delivery, or making an online purchase.”

People also want to choose exactly where, how, and at what pace to engage and think nothing of moving between channels, or of suspending their conversation, to resume at a time that’s more convenient for them.

The new Esendex experience has been designed to address these challenges.

Through a turnkey, Communications Platform as a Service (CPaaS) solution, customers can contact businesses in their own time, moving between the channels they prefer, including SMS, email, web-based chatbot, voice, or WhatsApp.

Using the new integrated platform from Esendex, businesses can manage customer conversations across multiple channels simultaneously. A best-in-class interface also makes the platform easier to use and includes a range of new features designed to measure and improve customer engagement.

Hanscott concludes: “Our aim has always been to demystify and simplify digital communication because we know that at every touchpoint – of customer support, notifications and reminders, collections and payments or marketing and promotions – businesses have an opportunity to disappoint or delight.

“However, a best-in-class business communication platform is never static, and in many ways, we are just getting started. We will deliver ongoing product enhancements to improve user experience and accelerate, enhance, and automate customer interactions for conversational capability that delivers a clear ROI.”