After Graduating from Nottingham Trent Business School, David joined the IT industry and now has over 20 years Senior Sales Management experience. He has held UK Operational Board positions at Oracle Corporation, EMC and Sage.

Most recently, David set up his own Sales Leadership and Advisory Company, DWSL providing sales consultancy and enablement to high growth entities.

Outside of work David is keen on maintaining his fitness, listening to indie music and watching the declining fortunes of Chesterfield and Arsenal Football Clubs.